The traditional business model was and is always a vulnerable factor for counterfeiting and competition, where the businesses followed the linear platform where all innovative products and processes were launched to the market before obtaining a legal protection to their thoughts. This paved the way for huge competition in business and many failures.
Allinnov introduces the IPB Triangle theory of business, when you dream to be successful in business (business includes selling your idea directly as an idea itself / selling your idea as a product to a customer / consumer) it is always advisable to follow the triangle of IPB rather the linear IB path. I stands for Innovation, P stands for Patent and B stands for Business.
When a patent stands between your innovation and business, the scope for success is extraordinary than those who do not own the legal right.